Font Magazine, the most trusted source of typography news on the web, is bringing you this sans-serif typeface and whole font family, completely for free. What’s more, switch between the fonts effortlessly, thanks to Font Mixer technology. " excited that so many of our customers are so passionate about the brand that they want to comment on it and engage with us."Īfter all as the old adage, says, "Any publicity is good publicity. Customize every aspect of the Starbucks logo font family with three weights and six styles. It was a strategic decision for us to accommodate our growing business," company spokesman Deb Trevino told Forbes. "Dropping the Starbucks name from their logo will only serve to confuse customers who are not as familiar with the company," James Gregory of the branding consultancy firm CoreBrand told Forbes.įor now though, Starbucks shows no signs of following in the Gap's path. The public response to the change has led some experts to compare the change to the disastrous rebranding that led the Gap to quickly scrap its new logo at the end of last year. "The release of the new logo will mark the start of the company's downfall," predicted another. "Love the peppermint white chocolate mocha! Hate the new logo!" expressed one disgruntled fan. Since the announcement was made, hundreds of people have expressed their displeasure with the new design, posting comments such as "Who's the bonehead in your marketing department that removed the world-famous name of Starbucks Coffee from your new logo?" and "HATE the new logo." Wall posts on the company's Facebook page revealed a similar consensus among Starbucks' over 19 million Facebook followers. Starbucks' many fans, however, are less pleased with the move.
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